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1. Backlinks

External links which point to a specific web site. IE: web site "A" contains a link which points to web site "B". Web site "B" would therefore have a backlink.

2. Bounce Rate

Web analytics metric representing the percentage of visitors to a web site that exit the site after having viewed only one page. Theoretical ideal is zero but the average is approximately 70%. A high percentage is indicative of issues pertaining to the quality of the content, site structure, or relevance to the search term.

3. Canonical URLs

Google's Matt Cutts provides the simplest definition: "Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages." For more information, please visit the following blog posts:
Reasons for Canonical URLs
Choosing wwww or non-www URLs

4. Canonicalization

See "Canonical URLs"

5. Deprecated

Code, element, function, or feature which, while possibly still valid, is no longer supported or recommended to be used. Obsolete. To be phased out.

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