SEO Clients
TrackHaus.com
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Client: TrackHaus, L.L.C.Web Site: TrackHaus.comIndustry: eCommerce, B2C/B2B, Automotive Tools
Objective: Marketing Services, Web Site Development, Status: Live |
Background: The staff at TrinitySEM helped build the TrackHaus.com
site from the ground up into one of the highest volume automotive brake
bleeder tool dealers in the world. Our efforts included SEO, PPC, design,
maintenance, and more.
Our process reduced PPC costs, increased organic search volume, improved conversions,
and optimized landing pages. The site typically earned higher combined price
and shipping charges than its competitors. It also generated enviable click-through
and conversion rates..
The site is now under new ownership but before the handover in March 2007 we
completed a fresh redesign and upgraded the shopping cart system.
BostonBench.com
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Client: Boston BenchWeb Site: BostonBench.com Site FurnitureIndustry: Distributor, B2B, Commercial Site Furniture Objective: Phase I - Custom Web Site Design, Development Status: Expected to go live Summer, 2007 |
Background: Currently a work-in-progress we are responsible for design
and development, and on-page optimization of this new site for this commercial
site furniture distributor. Upon completion we begin an off-page marketing campaign.
The goal of this site was to create a design which was appealing to its highly
educated and design-oriented clients which include architects, landscape architects,
engineers, planners, and developers. A review panel was created to critique
the design to improve the resonance with the intended audience. The panel included
manufacturers, landscape designers, and a brand strategy firm.
Our primary business is SEO/SEM so each site we build is planned and implemented
with SEO/SEM as its core. Marketing is not an afterthought. It is ingrained
in us and our client’s sites. This client will benefit from having Trinity not
only market the site but to build it from a marketer’s perspective.
Additionally, one of our objectives with this site is to implement a new SEO
Grade Content Management Framework. This enables the client to join Ajax Web
2.0 and be able to add and edit content without our assistance while also providing
the ability to make rapid design changes, feature enhancements, and improvements
to the site without major costs in time or financial resources. Content management
systems are notoriously difficult to SEO and our system makes this process much
easier enabling cilent’s to achieve better rankings.
PublicAction.org
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Client: Public Action for the Arts & EducationWeb Site: PublicAction.org Children’s CharityIndustry: 5013c Charitable Organization - Raises funds for children’s art and education programs. Objective: Phase I - Maintenance of existing site, Status: Phase I in progress - April 2007 |
Background: Public Action for the Arts & Education is a boston-based
5013c charitable organization that helps fund children’s art and education programs.
They have become more reliant upon their web site and email marketing campaigns
each year but have had continuing difficulty maintaining the site. As a lean
and fast-paced charity their goal is to avoid operating expenses so that more
funds end up in the hands of those who need it the most - kids.
After assessing their needs we recommended that we move the site to a SEO Grade
Content Management Framework which enables non-technical, non-web oriented staff
to update the web site. Anyone who has experience with word proecessors can
add or edit content on the web without knowledge of HTML, XHTML, PHP, CSS, etc.
Naturally, this does not suggest that they will be able to eliminate the requirements
for design or programming but a good CMS (Content Managment System) or CMF (Content
Management Framework) can reduce up to 75 percent or more of typical maintenance
requirements.
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