In his May 30, 2008 blog post, Chris Crum at WebProNews discusses the advantages of using website URLs within print ads:

”Research shows that print ads that contain URLs are up to three times as likely to drive readers to a website than those that don’t include them.” Click to read more …

Should your URL be presented as http://www.yoursite.com or http://yoursite.com? There is a lot on the web about the Canonical URLs but there is very little info out there about what version of your URL you should use. What to do? Which one am I using? Read on… Click to read more …

Google and a few other search engines may see your domain and your subdomain(s) as a separate web site. If the information is the same on the domain and subdomain you may be penalized for duplicate content and your rankings and traffic could suffer severely. Click to read more …